Simple yet innovative

5àsec's core concept was simple, yet innovative from the very beginning: 'Provide high quality service at fair and transparent pricing and make it accessible to everyone'. A lot has changed since, but the core promise of the brand stands and has allowed for the rapid expansion and success of 5àsec around the globe.

5àsec now in Dubai

The wait is over! We have just opened our flagship store doors in Dubai, Marina Gate Residences. Enjoy a new kind of laundry experience with a state-of-the-art retail store environment, expert garment analysis, treatment advice, and the most cutting-edge services available in the market.

Our commitments

We at 5àsec UAE are pleased to provide our signature 5 stages of expertise:


Each and every item that our customers entrust us with, is inspected carefully before any treatment begins. We check for fabric details, stains, care instructions, existing damages to the item and any risks and benefits that a professional treatment might bring.

If an item is as at risk of being damaged during treatment, we will contact the customer and explain all necessary details to ensure an informed decision can be made by our customer.


5àsec has always had its focus on investing into cutting edge machinery and detergents and we combine technology with continuous training for our staff on the latest innovations within the laundry industry. All our equipment is regularly tested and maintained, and we use phosphate free detergents that ensure the best quality textile care.

With continuous training, the best technology, products and methods, as well multiple quality control check points, we ensure that your garments receive the best textile care before being delivered back to you.


Our customers look for a laundry service provider they can rely on and we always strive to excel these expectations.

We understand customers should not wait 2 days for their laundry, nor should they be stuck at home for hours, waiting for the driver to collect or deliver their items. This is why we commit to a standard one-day service* at no extra charge.

Additionally, we send order status updates via SMS to ensure a clear and transparent communication stream.

*excluding Maxima due to required air-drying of items


Our price list is conveniently accessible here and can also be requested via 8005ASEC or in-store.

We make every effort to offer consistent and fair pricing to our customers which explains our very detailed price list.

Our garments are priced according to their approximate weight and dimensions, along with the usual complexity of the fabric and the treatment required.


‘Acting today for a better tomorrow’ is one of our key values and we have many initiatives to reduce our environmental impact and provide the safest working conditions to our staff.

Find out more on our initiatives here