Maxima
Luxury Laundry for Designer & Delicate Garments
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.

Specialist Assessment

Delicate
Cleaning

Premium Finishing

Protective Packaging
Maxima
Luxury Laundry for Designer & Delicate Garment Care
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.

Specialist Assessment

Delicate Cleaning

Premium Finishing

Protective Packaging
TRSUSTED CARE for the world's finest brands

Wow very impressed with this company! I stumbled upon them online and sent 2 pairs of shoes just to test the quality of service. Very easy and polite to arrange immediate pick up, cleaning took a few days and shoes came back like new, as if I just bought it at the shop! Thank you and look forward to next cleaning booking
DANIEL L.

Left a winter cape for cleaning a few weeks ago: perfectly cleaned, ironed and delivered on time for reasonable price. But wait, that’s not the best part: reorganizing my closet last week-end and taking the item out of the sleeve, I realized they also replaced and fixed the closing hook that was detached (which I didn’t requested and not even showed them the issue). What a great attention to details and a lovely extra mile!
SOPHIE L.

We were satisfied with their clean and professional service. Their chat response was as quick and clear. The transaction was smooth. Even they double check with us for cloth hot wash may affect the print in the dress. We are happy with your affordable service. Thanks
VISHNU PRIYA
Exceptional Care for Designer & Delicate Garments
MAXIMA provides specialist cleaning for luxury garments, delicate fabrics and intricate embellishments. Every garment is individually assessed before gentle cleaning and meticulous finishing to help preserve its appearance, texture and detailing.
- Specialist garment assessment
- Minor repairs & restoration
- Protection for buttons, beads & embellishments
- Gentle air drying
Over 55 Years of Textile Care Expertise
For more than five decades, 5asec has developed textile-care expertise for garments that require exceptional attention.
Through MAXIMA, that experience is dedicated to luxury garment care, from designer clothing and delicate fabrics to intricate embellishments, with every piece handled with precision and respect.
MAXIMA Pricing
Pricing
Price (AED)
Top
T-shirt (Folded)
Shirt
Shirt (Folded)
Sweater
Pleated Blouse
Wedding Dress (Regular)
Winter Coat
The MAXIMA Care Process
- Detailed Assessment
- Stain Removal
- Repairs & Restoration
- Cleaning
- Finishing
- Quality Inspection
- Packaging
Specialist Care for Luxury & Delicate Garments
Specialist cleaning and garment care for delicate fabrics, intricate details and treasured pieces.

Silk
Gentle, low-temperature cleaning for delicate silk garments, designed to help preserve softness, lustre and drape.

Beads
Careful cleaning and handling for garments with delicate beadwork, helping protect colour, placement and detailing.

Sequins / Strass
Specialist garment care for sequins, crystals and embellished pieces, using reduced mechanical action and gentle drying.

Embroidery
Gentle cleaning designed to protect intricate embroidery, decorative threads and craftsmanship.

Wool
Specialist wool garment cleaning to help preserve softness, shape and texture.

Cashmere
Delicate cashmere care designed to maintain softness, appearance and the natural feel of the fabric.

Lace
Low-temperature, gentle cleaning for intricate and delicate lace garments.

Couture Garments
Specialist designer garment cleaning for exceptional pieces that require greater attention, delicate handling and premium finishing.
What our customers say
-
Very friendly and efficient. Great service.
Frank Schmidt
Very good service! I will surely recommend to my workmates and friends!
Jennifer Canencia
Great shoe cleaning. My sneakers come back like new. Staff was very helpful and polite.
Vitottavio Pugliese
-
Super convenient service! They picked up my laundry from home and delivered it back clean and fresh. Definitely using them again!
Mashal Zikria
Prompt service! Can rely on them to get your laundry needs sorted.
Suroor Hameed
Service good good experience in shops staff friendly service so cool 😎
feroze khan
-
Good quality of service. They don't ruin garments unlike typical laundry services in dubai
Yuna Jung
Malgré un oubli sur la livraison le service client à été très réactif et efficace. Maintien de la communication via whatsapp. Mes 8 articles retrouvé en moins de 3h00 et livré 5H00 après.
Laurent Cortial
The best laundry in Dubai, excellent quality and friendly customer service. Recommended!
Hygea Amorado
-
Great service !! Absolutely neat and clean !! And very reasonably priced too !! Show came back all neat and clean and smelling great
Rimpy Gupta
I used entertainer to get 50% on shoe cleaning. They did a great job! I will definitely use their services over and over again!
HAEA Alkhal
They are superb at taking every item and laundering as if it is an individual bespoke item. Especially bed sheets. Well ironed and folded
Terence Allen
-
Absolutely the best customer service. Fazal at the DIFC branch is extremely attentive and offers top-tier service with a smile. He’s very enthusiastic and makes things super easy for me. I absolutely love the dry clean services and also shoe cleaning. Great attention to detail. I cannot say enough good things about Fazal and his high level of service. The best cleaning services in the city!
Victor Barcot
I tried Shoes Service and it was such an easy experience! They picked up my shoes, cleaned them, and returned them looking great. Super convenient and the results were really good
malaz almardi
I am extremly happy you never dissapoint me , keep up the good work
shinga gwaze
-
I received my dresses, good as new!! It was definitely worth a try. I'm sure I will be a regular customer. Customer service knows how to converse professionally and drivers are very patient and polite. Great work!!
MON ESTABAN
It’s unbelievable experience I’m so happy and satisfied🤍🤍 I’m always struggling to find cleaning company for my shoes and now I’m glad 5asec are here I am suprised good as new my shoes never see like that clean thank you so much.
Jessica Sapon
The best laundry in dubai. Amazing staff amazing service
Dharam Singh
-
We were satisfied with their clean and professional service. Their chat response was as quick and clear. The transaction was smooth. Even they double check with us for cloth hot wash may affect the print in the dress. We are happy with your affordable service. Thanks
Vishnu Priya
Thank you very much for an excellent service!
sofia costa almar
My go to place for all things laundry. Tried their maxima service for my designer things, it’s really the best in Dubai.
Nawrin Ela Huq
-
It was a good service and a nice customer service. The way they talk to and the way they give you a service that will satisfy your expectations.
Mac Jed Briones
Amazing laundry service! Perfect especially for people on business in the DIFC area
Khalid AlHajeri
My friend recommended me to use their service especially for shoe cleaning & delicate items. I downloaded the app and it was a smooth transaction, received back my items and it looks new! Thank you and will definitely keep 5asec 🙂
Mary Jane Operiano
-
Best in Dubai no hassle they take care of everything.
Yoran Fadoul
First timing giving your precious clothes to a laundry is kind of letting your kid go to a new school for the first time. But guess what, they did a great job! They really take care of your clothes.
Jiajia Fang
Thank you for great professional service!!quick and clean)even if you forget something in your pockets they will deliver it in safe after cleaning!😉
D-a A-va
-
Ms Grace is running the shop very professionally. She is rendering excellent customer service.
Muhammad Afzal
Superb Services. They care for your clothes and other textiles in environment friendly manner. Good results. On time services. Value for money. Highly recommended!!
Tanya Sainani
Everything is perfect. I’m happy with the quality of your work and your professionalism. Special thanks to Mark in Marina Walk branch who is always smiling and welcoming and doing his best to make the customer’s experience as good as possible.
Rami Chouchani
Luxury Laundry done right is just a click away.
Terms & Conditions
- All prices are exclusive of 5% VAT.
- Service Charges ê 12.00 on all orders under ê 200.00
- Minimum charge of ê 77.00 per order
- Urgent service: 50% surcharge.
- All prices are in ê
Entrust Your Garments to MAXIMA
Frequently Asked Questions
The MAXIMA Service is our premium garment care option, designed specifically for delicate, bespoke, and high-end branded garments. This service provides an extra-gentle treatment process with multiple stages of care, ensuring meticulous attention to every detail for each piece.
MAXIMA uses specialized cleaning techniques, extra-gentle handling, and eco-friendly products to preserve the integrity and quality of luxury fabrics and intricate detailing. Additionally, MAXIMA garments go through multiple inspection and care stages to ensure a flawless finish.
MAXIMA is ideal for delicate, couture, designer wear, rare fabrics, and any high-end branded items that require extra care. It’s perfect for garments with embellishments, fine fabrics, or items that need extra attention to detail.
Yes, the MAXIMA Service offers specialized techniques, including hand-washing, delicate cleaning, and eco-friendly dry cleaning. Each garment is individually evaluated to select the safest and most effective cleaning approach.
Yes, as part of the MAXIMA Service, we offer minor repair services including mending embellishments, fixing hems, and re-sewing buttons if needed. We ensure that your garments are returned in their best possible condition.
Because of its meticulous, multi-stage process, the MAXIMA Service typically requires more time than standard options. Depending on the garment type and specific care needs, the service generally takes between 3 to 4 days.
While we take every precaution with the MAXIMA Service to maintain and even enhance the quality of your garment, we cannot guarantee outcomes due to factors like prior damage or unknown fabric conditions. However, our team is highly skilled and experienced, committed to delivering the best possible results.
Following service completion, each garment undergoes a quality inspection. It is then carefully packaged in a reusable garment bag, making it ready for immediate storage or wear.
Booking is simple! You can reach out to us through our website at 5asec.ae, Mobile app, WhatsApp at +97180052732, Toll-free at 800 5ASEC (52732), or visit one of our stores. A representative will be happy to guide you through the process and answer any questions.
Absolutely. We use only eco-friendly, high-quality products and air-dry garments whenever possible to minimize environmental impact while preserving your garment’s original qualities.
