Maxima
Luxury Laundry for Designer & Delicate Garments
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.
Specialist Assessment
Delicate
Cleaning
Premium Finishing
Protective Packaging
Maxima
Luxury Laundry for Designer & Delicate Garment Care
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.
Specialist Assessment
Delicate Cleaning
Premium Finishing
Protective Packaging
TRSUSTED CARE for the world's finest brands
Exceptional Care for Designer & Delicate Garments
MAXIMA provides specialist cleaning for luxury garments, delicate fabrics and intricate embellishments. Every garment is individually assessed before gentle cleaning and meticulous finishing to help preserve its appearance, texture and detailing.
- Specialist garment assessment
- Minor repairs & restoration
- Protection for buttons, beads & embellishments
- Gentle air drying
Over 55 Years of Textile Care Expertise
For more than five decades, 5asec has developed textile-care expertise for garments that require exceptional attention.
Through MAXIMA, that experience is dedicated to luxury garment care, from designer clothing and delicate fabrics to intricate embellishments, with every piece handled with precision and respect.
MAXIMA Pricing
Pricing
Price (AED)
Top
T-shirt (Folded)
Shirt
Shirt (Folded)
Sweater
Pleated Blouse
Wedding Dress (Regular)
Winter Coat
The MAXIMA Care Process
- Detailed Assessment
- Stain Removal
- Repairs & Restoration
- Cleaning
- Finishing
- Quality Inspection
- Packaging
Specialist Care for Luxury & Delicate Garments
Specialist cleaning and garment care for delicate fabrics, intricate details and treasured pieces.
Silk
Gentle, low-temperature cleaning for delicate silk garments, designed to help preserve softness, lustre and drape.
Beads
Careful cleaning and handling for garments with delicate beadwork, helping protect colour, placement and detailing.
Sequins / Strass
Specialist garment care for sequins, crystals and embellished pieces, using reduced mechanical action and gentle drying.
Embroidery
Gentle cleaning designed to protect intricate embroidery, decorative threads and craftsmanship.
Wool
Specialist wool garment cleaning to help preserve softness, shape and texture.
Cashmere
Delicate cashmere care designed to maintain softness, appearance and the natural feel of the fabric.
Lace
Low-temperature, gentle cleaning for intricate and delicate lace garments.
Couture Garments
Specialist designer garment cleaning for exceptional pieces that require greater attention, delicate handling and premium finishing.
MAXIMA Care, At Your Fingertips
Book MAXIMA luxury laundry and garment care, manage your orders and stay updated from pickup to delivery through the 5asec app.
- Easy Booking
- Secure Payments
- Order Tracking
- Convenient 5asec Wallet
- Special Requests
- Live Support
- Exclusive Offers
What our customers say
-
Good service and good quality
Jaskaran Joshi
Bien et pas trop cher. Livraison en plus
Frédéric Guillot
Excellent service and staff! 👍🏻 My garments are professionally handled based on the care label. Prompt delivery plus they clean bags and shoes as well which is amazing. I would highly recommend this laundry shop ☺️ ⭐️
Angeline Love Niones
-
They did an amazing job with my shoes. Honestly i could not expect a better result, they are like new. I highly recommend.
Miguel Ange Martinez
The best laundry in dubai!All my items are coming back perfectly clean,ironing perfect !Shoes cleaning,bags…The top of the top!The team are nice,always here to help you and always on time.
Jennifer Humbert
Very good service! I will surely recommend to my workmates and friends!
Jennifer Canencia
-
My son’s running shoes got soaked with sea water while we were running by the beach. Without much hope I sent it to 5asec. It took around 6 days, but the final thing really impressed me. The shoes looks brand new even cleaner than ever. Such businesses needs all our support. Chapeau up
Fadi Al-Fares
Great service !! Absolutely neat and clean !! And very reasonably priced too !! Show came back all neat and clean and smelling great
Rimpy Gupta
Best services, quick turnaround, will come again
Zahed Ali
-
First timing giving your precious clothes to a laundry is kind of letting your kid go to a new school for the first time. But guess what, they did a great job! They really take care of your clothes.
Jiajia Fang
An absolutely lovely Team, providing perfect services with a very personal touch and a friendly care. Highly recommended!
Nikolay Kolomiychenko
It’s unbelievable experience I’m so happy and satisfied🤍🤍 I’m always struggling to find cleaning company for my shoes and now I’m glad 5asec are here I am suprised good as new my shoes never see like that clean thank you so much.
Jessica Sapon
-
I was looking for laundry shop near my house because the comforter I have won't fit in our washing machine and I finally found this 5asec! They have three locations and you don't have time you may arrange them to pick ur stuff and delivered right your door! The price I must say it's worth it!
Geneva Reyes
I used entertainer to get 50% on shoe cleaning. They did a great job! I will definitely use their services over and over again!
HAEA Alkhal
I received my dresses, good as new!! It was definitely worth a try. I'm sure I will be a regular customer. Customer service knows how to converse professionally and drivers are very patient and polite. Great work!!
MON ESTABAN
-
My go to place for all things laundry. Tried their maxima service for my designer things, it’s really the best in Dubai.
Nawrin Ela Huq
Malgré un oubli sur la livraison le service client à été très réactif et efficace. Maintien de la communication via whatsapp. Mes 8 articles retrouvé en moins de 3h00 et livré 5H00 après.
Laurent Cortial
They are superb at taking every item and laundering as if it is an individual bespoke item. Especially bed sheets. Well ironed and folded
Terence Allen
-
It was a good service and a nice customer service. The way they talk to and the way they give you a service that will satisfy your expectations.
Mac Jed Briones
Easy, convenient and professional
Aram Olvbo
Thank you for great professional service!!quick and clean)even if you forget something in your pockets they will deliver it in safe after cleaning!😉
D-a A-va
-
Just got my Nike Court Visions cleaned by 5àsec and I’m honestly impressed. The service was super convenient—they even delivered the shoes back to my doorstep looking brand new! Great quality, fast turnaround, and professional care. Highly recommend for anyone looking to refresh their sneakers.
Wassam Khan
Great job. Removed stains from my white jacket that nobody else could remove.
Pilot Guy
I got my LV bag cleaned and I love their service. I also got my winter wear dry-cleaned. All I can say is they are the best. Definitely recommend
RICHA GUPTA
-
Prompt service! Can rely on them to get your laundry needs sorted.
Suroor Hameed
I tried Shoes Service and it was such an easy experience! They picked up my shoes, cleaned them, and returned them looking great. Super convenient and the results were really good
malaz almardi
My friend recommended me to use their service especially for shoe cleaning & delicate items. I downloaded the app and it was a smooth transaction, received back my items and it looks new! Thank you and will definitely keep 5asec 🙂
Mary Jane Operiano
-
Absolutely impressed with 5àsec! Their laundry service is super quick and reliable, and I was especially happy with how clean and fresh they made my shoes look. Great customer service and fast turnaround—highly recommend!
Zainab Dangol
Best in Dubai no hassle they take care of everything.
Yoran Fadoul
Absolutely impressed with 5àsec! Their shoes car service is super quick and reliable, and I was especially happy with how clean and fresh they made my shoes look.
abd medjoudj
Luxury Laundry done right is just a click away.
Terms & Conditions
- All prices are exclusive of 5% VAT.
- Service Charges ê 12.00 on all orders under ê 200.00
- Minimum charge of ê 77.00 per order
- Urgent service: 50% surcharge.
- All prices are in ê
Entrust Your Garments to MAXIMA
Frequently Asked Questions
The MAXIMA Service is our premium garment care option, designed specifically for delicate, bespoke, and high-end branded garments. This service provides an extra-gentle treatment process with multiple stages of care, ensuring meticulous attention to every detail for each piece.
MAXIMA uses specialized cleaning techniques, extra-gentle handling, and eco-friendly products to preserve the integrity and quality of luxury fabrics and intricate detailing. Additionally, MAXIMA garments go through multiple inspection and care stages to ensure a flawless finish.
MAXIMA is ideal for delicate, couture, designer wear, rare fabrics, and any high-end branded items that require extra care. It’s perfect for garments with embellishments, fine fabrics, or items that need extra attention to detail.
Yes, the MAXIMA Service offers specialized techniques, including hand-washing, delicate cleaning, and eco-friendly dry cleaning. Each garment is individually evaluated to select the safest and most effective cleaning approach.
Yes, as part of the MAXIMA Service, we offer minor repair services including mending embellishments, fixing hems, and re-sewing buttons if needed. We ensure that your garments are returned in their best possible condition.
Because of its meticulous, multi-stage process, the MAXIMA Service typically requires more time than standard options. Depending on the garment type and specific care needs, the service generally takes between 3 to 4 days.
While we take every precaution with the MAXIMA Service to maintain and even enhance the quality of your garment, we cannot guarantee outcomes due to factors like prior damage or unknown fabric conditions. However, our team is highly skilled and experienced, committed to delivering the best possible results.
Following service completion, each garment undergoes a quality inspection. It is then carefully packaged in a reusable garment bag, making it ready for immediate storage or wear.
Booking is simple! You can reach out to us through our website at 5asec.ae, Mobile app, WhatsApp at +97180052732, Toll-free at 800 5ASEC (52732), or visit one of our stores. A representative will be happy to guide you through the process and answer any questions.
Absolutely. We use only eco-friendly, high-quality products and air-dry garments whenever possible to minimize environmental impact while preserving your garment’s original qualities.
