Maxima
Luxury Laundry for Designer & Delicate Garments
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.
Specialist Assessment
Delicate
Cleaning
Premium Finishing
Protective Packaging
Maxima
Luxury Laundry for Designer & Delicate Garment Care
MAXIMA offers specialist luxury garment care for designer clothing, delicate fabrics and embellished pieces, combining expert cleaning, finishing and attention to every detail.
Specialist Assessment
Delicate Cleaning
Premium Finishing
Protective Packaging
TRSUSTED CARE for the world's finest brands
Exceptional Care for Designer & Delicate Garments
MAXIMA provides specialist cleaning for luxury garments, delicate fabrics and intricate embellishments. Every garment is individually assessed before gentle cleaning and meticulous finishing to help preserve its appearance, texture and detailing.
- Specialist garment assessment
- Minor repairs & restoration
- Protection for buttons, beads & embellishments
- Gentle air drying
Over 55 Years of Textile Care Expertise
For more than five decades, 5asec has developed textile-care expertise for garments that require exceptional attention.
Through MAXIMA, that experience is dedicated to luxury garment care, from designer clothing and delicate fabrics to intricate embellishments, with every piece handled with precision and respect.
MAXIMA Pricing
Pricing
Price (AED)
Top
T-shirt (Folded)
Shirt
Shirt (Folded)
Sweater
Pleated Blouse
Wedding Dress (Regular)
Winter Coat
The MAXIMA Care Process
- Detailed Assessment
- Stain Removal
- Repairs & Restoration
- Cleaning
- Finishing
- Quality Inspection
- Packaging
Specialist Care for Luxury & Delicate Garments
Specialist cleaning and garment care for delicate fabrics, intricate details and treasured pieces.
Silk
Gentle, low-temperature cleaning for delicate silk garments, designed to help preserve softness, lustre and drape.
Beads
Careful cleaning and handling for garments with delicate beadwork, helping protect colour, placement and detailing.
Sequins / Strass
Specialist garment care for sequins, crystals and embellished pieces, using reduced mechanical action and gentle drying.
Embroidery
Gentle cleaning designed to protect intricate embroidery, decorative threads and craftsmanship.
Wool
Specialist wool garment cleaning to help preserve softness, shape and texture.
Cashmere
Delicate cashmere care designed to maintain softness, appearance and the natural feel of the fabric.
Lace
Low-temperature, gentle cleaning for intricate and delicate lace garments.
Couture Garments
Specialist designer garment cleaning for exceptional pieces that require greater attention, delicate handling and premium finishing.
MAXIMA Care, At Your Fingertips
Book MAXIMA luxury laundry and garment care, manage your orders and stay updated from pickup to delivery through the 5asec app.
- Easy Booking
- Secure Payments
- Order Tracking
- Convenient 5asec Wallet
- Special Requests
- Live Support
- Exclusive Offers
What our customers say
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They did an amazing job with my shoes. Honestly i could not expect a better result, they are like new. I highly recommend.
Miguel Ange Martinez
Great job. Removed stains from my white jacket that nobody else could remove.
Pilot Guy
I got my LV bag cleaned and I love their service. I also got my winter wear dry-cleaned. All I can say is they are the best. Definitely recommend
RICHA GUPTA
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Great experience. So happy i found an expert who takes care of my needs . I am indeed a happy client .
Ana Ungureanu
First timing giving your precious clothes to a laundry is kind of letting your kid go to a new school for the first time. But guess what, they did a great job! They really take care of your clothes.
Jiajia Fang
Excellent service and staff! 👍🏻 My garments are professionally handled based on the care label. Prompt delivery plus they clean bags and shoes as well which is amazing. I would highly recommend this laundry shop ☺️ ⭐️
Angeline Love Niones
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The best laundry in Dubai, excellent quality and friendly customer service. Recommended!
Hygea Amorado
Great service !! Absolutely neat and clean !! And very reasonably priced too !! Show came back all neat and clean and smelling great
Rimpy Gupta
My go to place for all things laundry. Tried their maxima service for my designer things, it’s really the best in Dubai.
Nawrin Ela Huq
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Excellent quality and great offers. Loving it.
VK VK
I received my dresses, good as new!! It was definitely worth a try. I'm sure I will be a regular customer. Customer service knows how to converse professionally and drivers are very patient and polite. Great work!!
MON ESTABAN
Absolutely the best customer service. Fazal at the DIFC branch is extremely attentive and offers top-tier service with a smile. He’s very enthusiastic and makes things super easy for me. I absolutely love the dry clean services and also shoe cleaning. Great attention to detail. I cannot say enough good things about Fazal and his high level of service. The best cleaning services in the city!
Victor Barcot
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Superb Services. They care for your clothes and other textiles in environment friendly manner. Good results. On time services. Value for money. Highly recommended!!
Tanya Sainani
Thank you for great professional service!!quick and clean)even if you forget something in your pockets they will deliver it in safe after cleaning!😉
D-a A-va
Best services, quick turnaround, will come again
Zahed Ali
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My son’s running shoes got soaked with sea water while we were running by the beach. Without much hope I sent it to 5asec. It took around 6 days, but the final thing really impressed me. The shoes looks brand new even cleaner than ever. Such businesses needs all our support. Chapeau up
Fadi Al-Fares
Thank you very much for an excellent service!
sofia costa almar
The best Laundry service in Dubai very kind staff special Mr.Mark good job guys👍well recommended Laundry Service👍
Horencio Cabasan Jr
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Absolutely impressed with 5àsec! Their laundry service is super quick and reliable, and I was especially happy with how clean and fresh they made my shoes look. Great customer service and fast turnaround—highly recommend!
Zainab Dangol
Just got my Nike Court Visions cleaned by 5àsec and I’m honestly impressed. The service was super convenient—they even delivered the shoes back to my doorstep looking brand new! Great quality, fast turnaround, and professional care. Highly recommend for anyone looking to refresh their sneakers.
Wassam Khan
My friend recommended me to use their service especially for shoe cleaning & delicate items. I downloaded the app and it was a smooth transaction, received back my items and it looks new! Thank you and will definitely keep 5asec 🙂
Mary Jane Operiano
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Ms Grace is running the shop very professionally. She is rendering excellent customer service.
Muhammad Afzal
I used entertainer to get 50% on shoe cleaning. They did a great job! I will definitely use their services over and over again!
HAEA Alkhal
Amazing laundry service! Perfect especially for people on business in the DIFC area
Khalid AlHajeri
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Absolutely impressed with 5àsec! Their shoes car service is super quick and reliable, and I was especially happy with how clean and fresh they made my shoes look.
abd medjoudj
I wanted to get my favorite offwhite colored rubber shoes cleaned and I saw this place in entertainer with 50% off. I received my shoes today and it was cleaned so well, in a box like a new shoes, with free home delivery and even came with a shoetree! Would definitely recommend! (Just maybe call them for free pick up instead of going in person bec parking is horrible!) 👍🏼💯
Leslie Ang
We were satisfied with their clean and professional service. Their chat response was as quick and clear. The transaction was smooth. Even they double check with us for cloth hot wash may affect the print in the dress. We are happy with your affordable service. Thanks
Vishnu Priya
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Super convenient service! They picked up my laundry from home and delivered it back clean and fresh. Definitely using them again!
Mashal Zikria
Amazing service, fast delivery. Will highly recommend them and will def use them again!! Thanks
Somari Eramus
Receptionist Clayed in Marina branch was very attentive and very good in customer service, she’s always smiling and happy serving the customer ❤️❤️❤️
Leah Rama
Luxury Laundry done right is just a click away.
Terms & Conditions
- All prices are exclusive of 5% VAT.
- Service Charges ê 12.00 on all orders under ê 200.00
- Minimum charge of ê 77.00 per order
- Urgent service: 50% surcharge.
- All prices are in ê
Entrust Your Garments to MAXIMA
Frequently Asked Questions
The MAXIMA Service is our premium garment care option, designed specifically for delicate, bespoke, and high-end branded garments. This service provides an extra-gentle treatment process with multiple stages of care, ensuring meticulous attention to every detail for each piece.
MAXIMA uses specialized cleaning techniques, extra-gentle handling, and eco-friendly products to preserve the integrity and quality of luxury fabrics and intricate detailing. Additionally, MAXIMA garments go through multiple inspection and care stages to ensure a flawless finish.
MAXIMA is ideal for delicate, couture, designer wear, rare fabrics, and any high-end branded items that require extra care. It’s perfect for garments with embellishments, fine fabrics, or items that need extra attention to detail.
Yes, the MAXIMA Service offers specialized techniques, including hand-washing, delicate cleaning, and eco-friendly dry cleaning. Each garment is individually evaluated to select the safest and most effective cleaning approach.
Yes, as part of the MAXIMA Service, we offer minor repair services including mending embellishments, fixing hems, and re-sewing buttons if needed. We ensure that your garments are returned in their best possible condition.
Because of its meticulous, multi-stage process, the MAXIMA Service typically requires more time than standard options. Depending on the garment type and specific care needs, the service generally takes between 3 to 4 days.
While we take every precaution with the MAXIMA Service to maintain and even enhance the quality of your garment, we cannot guarantee outcomes due to factors like prior damage or unknown fabric conditions. However, our team is highly skilled and experienced, committed to delivering the best possible results.
Following service completion, each garment undergoes a quality inspection. It is then carefully packaged in a reusable garment bag, making it ready for immediate storage or wear.
Booking is simple! You can reach out to us through our website at 5asec.ae, Mobile app, WhatsApp at +97180052732, Toll-free at 800 5ASEC (52732), or visit one of our stores. A representative will be happy to guide you through the process and answer any questions.
Absolutely. We use only eco-friendly, high-quality products and air-dry garments whenever possible to minimize environmental impact while preserving your garment’s original qualities.
